A soybean farmer from Madhya Pradesh, once relied on local traders to sell his produce, often at prices that barely covered his costs. Last season, he checked market rates across districts through an app linked to eNAM and sold his crop at an 18% higher price. In Karnataka, a woman farmer used Ninjacart to sell her tomatoes directly to restaurants in Bengaluru, avoiding spoilage and saving transport expenses. A millet-growing FPO from Maharashtra used a WhatsApp-based marketplace to secure bulk orders from a retail chain, turning group effort into digital empowerment. These stories represent more than just success; they symbolize renewed dignity and self-reliance. They are proof that when technology meets trust, change begins to sprout in the most unexpected corners of India. The story of agriculture has always been one of transformation. From the first Agricultural Revolution, when humanity shifted from foraging to farming, to today’s digital age, the way we grow, trade, a...
Everyone is a hero in their own life, with stories that stay etched in their hearts forever, stories that define who they become. This is a story of a person who embodies resilience, purpose, and the spirit of never giving up. Once upon a time, he dreamed of becoming a cricketer. That dream, however, never went beyond the boundary of his imagination. After completing his intermediate education, he began his graduation with little interest in academics. At that point, he had no clear direction or purpose - just a sense of drifting through each day without meaning. Then, one afternoon, while wandering around campus, he came across the college ground - and in that moment, something clicked. His seniors were playing cricket. Not the casual street cricket he was used to, but professional cricket - the kind he had only watched on television. The energy, the shots, the field placements - everything was magnetic. Driven by curiosity and excitement, he walked up to them and asked, “Can I ...