The Paradox of Choice; Are too many choices making us unhappy Sowmya, a ten-year-old girl with curious eyes and a pocket full of saved coins, had been counting down the days to this moment. For weeks, she had skipped buying chocolates after school, ignored the lure of colourful hair clips at the market, and tucked away every spare rupee. All for one reason, ice cream. Not just any ice cream, but a treat from the most famous shop in town, a place everyone spoke of with a twinkle in their eyes. They called it magical. People said stepping inside felt like stepping into a fairy tale. When she finally pushed open the pastel-blue door, the air inside was sweet and cool, carrying scents of vanilla, caramel, berries, and chocolate so thick she could almost taste them. The shop glowed with warm light, and behind the counter stretched a rainbow of frozen dreams. She had imagined this scene many times—walking in, spotting her favourite flavour instantly, and ordering without a se...